The Tech Stack

Every Technology We Build With

The tools listed on our homepage marquee, explained properly. No filler, no buzzwords: what each one is, why we picked it, and what it actually changes for your project.

Frontend & Core Stack

The languages and frameworks that decide how fast your site loads and how easy it is to maintain after launch.

React

React is the JavaScript library most modern web interfaces are built on, and it is the foundation of nearly everything we ship. We use it because component-based architecture means a product card, a checkout form, or a navigation menu gets built once and reused everywhere it is needed, which keeps your site consistent and makes future changes faster and cheaper. For you that means a site that feels quick to interact with and a codebase that will not need a rewrite the next time you want to add a feature.

Next.js

Next.js is the React framework we default to for almost every custom build, because it renders pages on the server before they reach the browser. That single decision is why our sites load fast and show up properly in Google: search engines see full HTML immediately instead of waiting for JavaScript to assemble the page. We pair it with static generation wherever content does not change every minute, which is how we get near-perfect Lighthouse scores without extra tuning.

TypeScript

TypeScript adds type checking on top of JavaScript, catching entire categories of bugs (wrong data shapes, missing fields, typos in function calls) before the code ever runs. We write every custom project in it because a typed codebase is safer to hand off, safer to extend a year later, and far less likely to break silently in production. It costs us a little more time upfront and saves you from the "it worked yesterday" bugs that untyped codebases are prone to.

Tailwind CSS

Tailwind CSS is a utility-first styling system that lets us build custom designs directly in markup instead of maintaining a separate, ever-growing stylesheet. It keeps our design tokens (the warm paper backgrounds, the clay accent, the 8px corner radius you see across this site) consistent everywhere they are used, because they are defined once and referenced everywhere. The practical benefit for you is a site that looks the same on every page and stays easy to restyle later without hunting through thousands of lines of CSS.

Node.js

Node.js runs JavaScript on the server, which is what powers the backend of our Next.js applications, API routes, and any custom automation we build for a client. Using the same language on the frontend and backend means fewer context switches during development and fewer integration bugs, since the same team is comfortable in both halves of the stack. It is also what lets us wire up contact forms, booking systems, and third-party integrations without adding a second, unrelated backend language to the project.

CMS & Commerce

The platforms that run your content and your checkout, chosen to match how your business actually operates, not the other way around.

WordPress

WordPress still powers a huge share of the web, and for good reason: it gives non-technical teams a genuinely easy way to manage their own content after launch. We build custom WordPress themes rather than starting from a generic template, so you get a site that looks and performs like a bespoke build while your team keeps the freedom to edit pages, publish posts, and add images without calling us for every small change. It is our first recommendation for content-heavy sites like blogs, business sites, and brochure sites.

Shopify

Shopify is a fully hosted e-commerce platform built for stores that need to scale without worrying about server maintenance, PCI compliance, or checkout uptime during a sales spike. We build custom Shopify themes and app integrations rather than relying on off-the-shelf templates, so the storefront matches your brand exactly while the platform underneath handles payments, inventory, and shipping reliably. It is the right call for fast-growing brands that want to spend their time on product and marketing, not infrastructure.

WooCommerce

WooCommerce turns WordPress into a full e-commerce platform, and we reach for it when a client wants complete control over their store, from custom checkout flows to specific plugin combinations Shopify cannot accommodate. Because it runs on WordPress, the same team that manages your content can manage your products, and there is no monthly platform fee eating into margins. We tune every WooCommerce build for real-world performance: fast product pages, a frictionless checkout, and inventory that stays accurate as orders come in.

Stripe

Stripe is the payment infrastructure we integrate when a project needs custom checkout flows beyond what a platform's built-in payment gateway offers, as we did for Tayyib Essence's multi-language webshop. It handles card payments, subscriptions, and international currencies with the reliability and fraud protection a growing store needs, without you having to think about PCI compliance yourself. For headless and custom builds especially, Stripe is what lets us design a checkout that matches your brand instead of redirecting customers to a generic hosted payment page.

Google Merchant Center

Google Merchant Center is what makes your products eligible to appear in Google Shopping results and Shopping ads, by feeding Google a structured, always-current catalog of what you sell. We set up dynamic product feeds (including multi-language feeds, like the five separate feeds we built for Tayyib Essence to cover each market they sell into) so your listings stay accurate as prices and stock change, instead of going stale the way manually uploaded feeds do. This is the unglamorous plumbing behind Google Shopping visibility, and getting it right is what actually drives qualified traffic to a webshop.

Design & Motion

The tools we design and prototype with before a single line of production code gets written.

Framer Motion

Framer Motion is the animation library behind every purposeful movement on this site, from a card lifting slightly on hover to a section fading into view as you scroll. We use it deliberately and sparingly: every animation ships with a reduced-motion alternative, and nothing is animated just to look busy. The result is a site that feels alive without the interface tricks that read as generic template polish, and without punishing visitors who have motion sensitivity or a slower device.

Three.js

Three.js is a JavaScript library for rendering 3D graphics in the browser using WebGL. We keep it in the toolkit for the rare project that genuinely calls for an interactive 3D element (a product configurator, a creative portfolio piece) but we do not reach for it by default, because a heavy WebGL scene is expensive to load and rarely earns its cost on a trust-driven business site. When a client's project actually needs it, we know how to build it properly and keep it performant.

Figma

Figma is where every project starts before a single line of code is written. We design full interactive mockups so you can see, click through, and approve the layout, spacing, and copy before development begins, which avoids expensive revisions later and gives you a real say in how your site looks. It is also how our design system stays consistent: the colors, type scale, and component spacing you see on the live site are the same tokens we defined in Figma first.

Infrastructure & Data

Where your site lives and where your data lives, picked for uptime and speed rather than the cheapest hosting bill.

Supabase

Supabase is an open-source backend platform (database, authentication, file storage, and instant APIs) that we bring in for projects needing real user accounts, saved data, or custom app functionality beyond what a CMS handles out of the box. We prefer it over building that backend from scratch because it gives you a production-grade Postgres database and auth system without the months of custom backend work that would otherwise cost, while still being fully under your control rather than locked into a proprietary black box.

Vercel

Vercel is the hosting platform built by the team behind Next.js, and it is where we deploy nearly every custom site we build, because it is tuned specifically for the framework we use most: automatic edge caching, instant rollbacks, and preview deployments for every change before it goes live. For you that means a site that loads fast globally by default and a deployment process where a mistake never means downtime, since the previous working version is always one click away.

Growth & AI

What happens after launch: measuring what visitors actually do, running paid campaigns, and automating the busywork.

Google Analytics

Google Analytics is how we (and you) find out what is actually happening on your site after launch: which pages get traffic, where visitors drop off, and which channels bring in the people who convert. We set it up as standard on every project because a site without analytics is a site you are running on guesses. It is also the data source that makes every future SEO or ads decision an informed one instead of a gut call.

Google Ads

Google Ads is the paid channel we manage for clients who want qualified traffic immediately rather than waiting for organic SEO to build up over months. We build campaigns around clear conversion goals, not vanity click counts, and we report on what those clicks actually turned into. It is the fastest lever available when a business needs booked calls or sales this quarter, and it works best paired with a site that is actually built to convert the traffic it sends.

AI Integration

AI integration covers the practical automation work we do beyond the website itself: workflow automation, AI-assisted customer support, and content generation systems that save real hours every week. We treat it the same way we treat every other technology on this page, as a tool chosen for a specific job, not a buzzword bolted onto a proposal. If your business has repetitive, rules-based work eating into your team's time, this is usually where we start.

Why We Do Not Chase Every New Framework

Every technology on this page earns its place because it solves a real problem we run into repeatedly, not because it is trending. We would rather ship a WordPress site that loads in under a second than a custom framework nobody on your team can maintain after we leave. If a project genuinely needs something outside this list, we will tell you, and we will still explain the trade-off in plain language before you commit to it.

Not Sure Which Stack Fits Your Project?

Tell us what you are trying to build and we will recommend the right technology for it, not the one we like talking about most.

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